Sustinere Masterclass
"Understand and use product carbon footprint and EPD calculations"
A training program focused on product carbon footprint (PCF) and product environmental declarations (EPD) – process of calculating and using results in sales and marketing.
Three-part training series combines:
- foundational knowledge of LCA, PCF and EPD, and calculations in practice,
- EU regulations on product environmental impact related requirements, and
- recommendations for using PCF and EPD results in sales and marketing.
Created from Sustinere’s daily work with product footprint calculations.
Led by Taavi Vaasma (Senior Environmental Expert at Sustinere)
Why this Masterclass works
Over the past few years, Sustinere has supported more than 140 organisations across a wide range of sectors with over 250 carbon footprint assessments.
Among them are 50+ manufacturing companies. We have performed LCA, PCF and EPD analyses and created calculation models for the wood, metal, plastic, food and other industries.
We bring that experience into this Masterclass in a focused and practical way. The training is hands-on and work-oriented, with no ideological framing or abstract theory.
PCF and EPD data is a strong argument in many business relationships and agreements with customers.
It shapes supplier selection – how your customers evaluate your product vs competitors.
This Masterclass shows you how to understand and apply it with confidence, and win deals with your B2B clients, especially in export markets.
What you’ll gain
- Overview of practical benefits and market drivers, incl. EU regulations which encourage the need for such assessments
- Understanding of LCA, PCF and EPD methodological essentials, and their difference
- Guidance and experience-based recommendations for performing PCF or EPD calculations (scope, data, emission factors etc)
- Real-life tips&tricks for EPD verification and publishing process
- Skills to "read" and understand the results of PCF and EPD, and compare your product with competitor`s
- Suggestions for formulating sales arguments taking into consideration EU`s Green Claims regulation
- All participants who complete the program will receive a Sustinere Masterclass Certificate.
Format and program
Order inhouse for your team only or wait when we open registration to public course.
Hands-on training for building relevant context around product LCA, PCF and EPD, and EU`s broader regulatory requirements for product environmental impact. Complex issues in plain language with interactive and engaging sessions. Includes discussions and practical exercises.
Date TBC
Environmental product declaration (EPD): market drivers, methodology and process
- Session 1
- Online or on-site
- 2 hours
Get hands-on insights into EPD specifics, and learn how to start your own assessment or how to become a skilled buyer of an EPD creation service.
More
- Brief overview of EU regulations which require or encourage LCA, PCF, EPD assessments (more on that in 3rd module, see below)
- Update on market drivers: on which export markets EPD-s are required
- How to understand your customer requests or expectations
- Overview of LCA, PCF and EPD methodologies and underlying standards (EN 15804, ISO 14067, ISO 14040/14044) – overlaps and differences
- Choosing between LCA, PCF or EPD – which of them is relevant for different products or services
- Practical business benefits of PCF or EPD
- EPD creation, verification and publication process
- Checklist for mandatory elements to overlook: methodology, scope, emission factors used (suggested sources)
- Experience-based recommendations for smooth process
- Explaining the results of EPD documentation
- Benchmarking and comparing different products
Date TBC
Product carbon footprint (PCF): process for single product assessment or company-specific calculation model development
- Session 2
- Online or on-site
- 2 hours
Get practical experience with product carbon footprint assessment, and learn about developing your company-specific models for further daily use.
More
- PCF creation process and reporting the results
- Checklist for mandatory elements to overlook: methodology, scope, emission factors used (suggested sources)
- Explaining the results of PCF and EPD documentation
- Benchmarking and comparing different products
- Relation of product impact assessment to organizational annual carbon footprint assessment
- Practical exercises how to calculate product climate footprint and develop a company-specific calculation model
- Questions and answers based on real-life examples from participants
- Suggestions for formulating sales arguments based on assessment results taking into account Green Claims regulations
Date TBC
Product environmental impact related regulations: overview and suggestions how to benefit
- Session 3
- Online or on-site
- 2 hours
Understand how to navigate the EU`s regulatory landscape of the product environmental impact, and take notes on what to keep in mind and how to use it in your marketing and communication.
More
- Update on current and upcoming EU regulations which require or encourage LCA, PCF, EPD assessments (Ecodesign for Sustainable Products Regulation (ESPR), Construction Product Regulation (CPR) and Green Claims Directive and Empowering Consumers Directive)
- Suggestions for formulating sales arguments based on assessment results taking into account Green Claims regulations
Who should join?
Relevant sectors
- PRIORITY. Industrial production and manufacturing (construction materials, metal, timber, plastics, chemicals, electronics, furniture, textile, food and beverage etc)
- Construction, real estate, engineering and architecture - to make better use of supplier and subcontractor inputs
- Retail and wholesale - to make better use of product information
- Infrastructure developers, and utility companies
- Public sector and municipality - to conduct lower impact tenders and purchases
- Finance - to better understand sustainable development projects of customers
Ideal participants
- Exporting companies, and public tender participants
- Sustainability, environmental, quality, or production managers responsible for the calculations
- Product development, procurement, or supply chain staff or sales and marketing teams willing to understand better product environmental impact data
- The ones choosing whether to do it yourself (cut corners and get it started) or order it from an external consultant (become smart buyer)
Not recommended for:
- Agriculture, mining, transportation, energy
- Consumer goods, professional services or other similar
Meet the experts
Training sessions will be led by Sustinere`s environmental experts who have diverse hands-on experience in supporting companies on LCA, PCF and EPD matters

Taavi Vaasma
Senior Environmental Expert and Climate Targets Service Lead
Taavi Vaasma is one of Sustinere’s leading specialists in carbon accounting and environmental management. He has worked with organisations across the Baltics to build credible GHG inventories, strengthen data quality and support decision making with clear environmental insight.
His work combines technical depth with a practical, easy to follow teaching style.
Taavi holds a PhD in Environmental Technology (University of Tartu, Estonia).
Expertise and approach
Taavi’s expertise covers organisational and product/service carbon footprinting. He is known for explaining technical concepts in a way that helps teams move forward with confidence.
His approach focuses on identifying what drives emissions, prioritising data improvements and guiding participants through a structured, practical workflow.
His customers include manufacturing firms Grigeo, Estiko-Plastar, Harju Elekter, Nordic Milk, Bauroc, Ecometal energy and utility companies Utilitas, Alexela, Tallinn Water, Clean R, Ragn Sells, real-estate firms Capital Mill and many more
Recent focus areas
• Product LCA calculations and development of tailored product-specific LCA models
• EPD project management and leading analysis for manufacturers
• Full Scope 1, 2 and 3 GHG inventories, preparing clients for audit reviews
• Experienced in GHG Protocol, ISO 14064, EN 15804, ISO 14025, ISO 21930, ISO 14040/14044 compliant assessments
Sustinere Masterclass: "Understand and use product LCA and EPD calculations"
This Masterclass course is meant for business and public sector organizations and individual professionals interested to gain new knowledge.
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